WhatsApp: Facebook has changed its plans for monetization

WhatsApp: Facebook has changed its plans for monetization
Facebook has made a radical decision regarding the business model of WhatsApp. As we hear from Phonearena, Mark Zuckerberg's social network has suspended ads from its messaging app.

The information was first disclosed by the Journal Street Journal before spreading like wildfire on the Internet. When Facebook bought WhatsApp in 2014, the company wanted to use it as a kind of leverage to boost its overall revenue. About a year ago, WhatsApp management even declared that advertising would be "the company's main monetization tool."

But as our source claims, that has now changed. Facebook has indeed just changed the monetization plans of its second messaging platform after Messenger.

It is not known whether this change will impact the way WhatsApp works in the long term or in the short term, but what is certain is that the decision of the number one in social networks is firm.
An entire team disbanded

Proof of this, the instant messaging advertising team has been disbanded. The work done by this team has also been erased from the WhatsApp code, sources familiar with the matter say.

Recall that Facebook bought WhatsApp for more than $ 19 billion 6 years earlier. Many investors then wondered about the business plans for profitability, especially since the service has had more than a billion and a half members for quite a long time.

In case you didn't know yet, Facebook launched the Status test, WhatsApp's ad engine supposed to compete with Instagram Stories, last May. But ultimately, no schedule has been defined for the release of the feature.
A tension between the founders of WhatsApp and Zuckerberg

WhatsApp founders Jan Koum and Brian Acton changed the app's terms of service in 2016 to ban the display of ads. For his part, Mark Zuckerberg has done everything to allow advertisers to serve ads on the platform.

This difference in point of view did not fail to negatively impact the relationship between the two parties. Koum and Acton chose to take a step back in 2018 by quitting Facebook. It remains to be seen whether this new decision by Zuckerberg's team will help mend the broken link.
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